Entry Requirements

Each healthcare communications agency and/or network is required to submit the below materials.

Agency Profile Submission for April Issue

Network Profile Submission for April Issue

Industry Person of the Year

Best Launch Campaign

Most Creative Agency

Due By February 2nd*

Agencies may submit up to five sample pieces of creative that showcase the range of creativity at the agency and best embody the agency's work. These pieces cannot include self-branded items such as holiday cards, trade magazine ads, videos, or other digital pieces in order to keep the agency anonymous in the voting. These five pieces of creative can also be represented as submissions for other individual creative Manny Award categories (Best Professional Campaign, Best Consumer Campaign, Best Philanthropic Campaign, etc.). Please do not submit agency-branded materials for this category because the creative Website voting will be blinded to help ensure that the best work is nominated rather than the agency name behind the creative. If an advertisement/promotional campaign is submitted for an individual creative Manny Award category as well as for the overall Most Creative Agency Manny Award, please be sure to specify those details.

• Agencies have the option to compose their own microsites incorporating the examples outlined above, and can submit them via a web link that does not disclose the agency’s name/identity.
• All materials submitted for awards entry consideration must have been approved and published for the first time in a public forum between January 1-December 31, 2022. Entries for years before 2022 are not eligible, although new/updated materials run for the first time during 2022 from previous years’ campaigns are allowed to be entered. Submissions for print and broadcast advertisements must include fair balance. Entries cannot be submitted without the permission of the client and/or owner of the rights to the work.
• In a separate Word document, please indicate which visuals you would prefer to accompany your agency’s magazine profile in the Med Ad News April 2023 edition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)
• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.
• Each sample file should be “saved as” with the name of your agency and product account (for example: AgencyX_MostCreative_Web_1of5.jpg) and also provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited.

• Each category entry should be accompanied by the Creative Campaign Submission Form, which is used by Med Ad News for reference only. For each agency’s self-written overviews/descriptions/objectives representing the creative entries, if your team desires to have those text descriptions represented with their corresponding images in the voting gallery website, they must be processed within the materials submitted by the agencies as we are unable to make these updates on our end.

Best Professional Campaign — Digital or Print

 Due By February 2nd*

There are two separate Best Professional Campaign award categories for 1) digital initiatives, and 2) print such as magazines. Agencies may submit up to three samples each per campaign or entry that best represent the scope of the campaign. These can be print ads, videos (web links cannot identify the agency name), and other collateral materials aimed at healthcare professionals (prescribers, nurses, pharmacists, etc.) that promote a branded therapeutic medicine. For videos or any other electronic collateral (including mpegs, MP3s, .WAV files, etc.), please do not send the actual files, but an anonymized link to an anonymous hosting site (ie; YouTube, Vimeo, non-agency-branded web platform, etc.) where the pieces can be viewed. Agencies have the option to compose their own microsites incorporating the examples outlined above, and can submit them via a web link that does not disclose the agency’s name/identity. Any agency not represented on the voting Website either did not meet the eligibility requirements for this award or did not submit creative materials by the deadline.

• All materials submitted for awards entry consideration must have been approved and published for the first time in a public forum between January 1-December 31, 2022. Entries for years before 2022 are not eligible, although new/updated materials run for the first time during 2022 from previous years’ campaigns are allowed to be entered. Submissions for print and broadcast advertisements must include fair balance. Entries cannot be submitted without the permission of the client and/or owner of the rights to the work.

Please do not submit agency-branded materials for this category because the creative Website voting will be blinded to help ensure that the best work is nominated rather than the agency name behind the creative.

• In a separate Word document, please indicate which visuals you would prefer to accompany your agency’s magazine profile in the Med Ad News April 2023 edition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)
• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.
• Each sample file should be “saved as” with the name of your agency and product account (for example: Lipitor_AgencyX_Professional_Web_1of3.jpg) and also provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited

• Each category entry should be accompanied by the Creative Campaign Submission Form, which is used by Med Ad News for reference only. For each agency’s self-written overviews/descriptions/objectives representing the creative entries, if your team desires to have those text descriptions represented with their corresponding images in the voting gallery website, they must be processed within the materials submitted by the agencies as we are unable to make these updates on our end.

Best Consumer Campaign — TV/Radio, Digital, or Print

 Due By February 2nd*

There are three separate Best Consumer Campaign award categories: one for 1) TV/radio spots, 2) digital initiatives, and 3) print such as magazines. Agencies may submit up to three samples each per campaign or entry that best represent the scope of the campaign. These can be print ads, videos (web links cannot identify the agency name), and other collateral materials aimed at consumers (patients or caregivers) that promote a branded therapeutic medicine. For videos or any other electronic collateral (including mpegs, MP3s, .WAV files, etc.), please do not send the actual files, but an anonymized link to an anonymous hosting site (ie; YouTube, Vimeo, non-agency-branded web platform, etc.) where the pieces can be viewed. Agencies have the option to compose their own microsites incorporating the examples outlined above, and can submit them via a web link that does not disclose the agency’s name/identity. Any agency not represented on the voting Website either did not meet the eligibility requirements for this award or did not submit creative materials by the deadline.

Please do not submit agency-branded materials for this category because the creative Website voting will be blinded to help ensure that the best work is nominated rather than the agency name behind the creative.

• All materials submitted for awards entry consideration must have been approved and published for the first time in a public forum between January 1-December 31, 2022. Entries for years before 2022 are not eligible, although new/updated materials run for the first time during 2022 from previous years’ campaigns are allowed to be entered. Submissions for print and broadcast advertisements must include fair balance. Entries cannot be submitted without the permission of the client and/or owner of the rights to the work.
• In a separate Word document, please indicate which visuals you would prefer to accompany your agency’s magazine profile in the Med Ad News April 2023 edition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)
• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.
• Each sample file should be “saved as” with the name of your agency and product account (for example: Lipitor_AgencyX_Consumer_Web_1of3.jpg) and also provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited.

• Each category entry should be accompanied by the Creative Campaign Submission Form, which is used by Med Ad News for reference only. For each agency’s self-written overviews/descriptions/objectives representing the creative entries, if your team desires to have those text descriptions represented with their corresponding images in the voting gallery website, they must be processed within the materials submitted by the agencies as we are unable to make these updates on our end.

Best Medical Device Campaign

 Due By February 2nd*

Agencies may submit up to three samples each per campaign or entry that best represent the scope of the campaign. These can be print ads, details aids, sales brochures, Websites (web links cannot identify the agency name), and other activities that promote a branded medical device/technology. For videos or any other electronic collateral (including mpegs, MP3s, .WAV files, etc.), please do not send the actual files, but an anonymized link to an anonymous hosting site (ie; YouTube, Vimeo, non-agency-branded web platform, etc.) where the pieces can be viewed. Agencies have the option to compose their own microsites incorporating the examples outlined above, and can submit them via a web link that does not disclose the agency’s name/identity. Any agency not represented on the voting Website either did not meet the eligibility requirements for this award or did not submit creative materials by the deadline.

Please do not submit agency-branded materials for this category because the creative Website voting will be blinded to help ensure that the best work is nominated rather than the agency name behind the creative.

• All materials submitted for awards entry consideration must have been approved and published for the first time in a public forum between January 1-December 31, 2022. Entries for years before 2022 are not eligible, although new/updated materials run for the first time during 2022 from previous years’ campaigns are allowed to be entered. Submissions for print and broadcast advertisements must include fair balance. Entries cannot be submitted without the permission of the client and/or owner of the rights to the work.
• In a separate Word document, please indicate which visuals you would prefer to accompany your agency’s magazine profile in the Med Ad News April 2023 edition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)
• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.
• Each sample file should be “saved as” with the name of your agency and product account (for example: NameOfStent_AgencyX_MedicalDevice_Web_1of3.jpg) and also provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited.

• Each category entry should be accompanied by the Creative Campaign Submission Form, which is used by Med Ad News for reference only. For each agency’s self-written overviews/descriptions/objectives representing the creative entries, if your team desires to have those text descriptions represented with their corresponding images in the voting gallery website, they must be processed within the materials submitted by the agencies as we are unable to make these updates on our end.

Best Philanthropic Campaign

 Due By February 2nd*

Agencies may submit up to three samples per campaign or entry that best represent the scope of the campaign. These campaigns are promotional materials done by an agency as a pro-bono/charitable service and do not have to be healthcare related. For videos or any other electronic collateral (including mpegs, MP3s, .WAV files, etc.), please do not send the actual files, but an anonymized link to an anonymous hosting site (ie; YouTube, Vimeo, non-agency-branded web platform, etc.) where the pieces can be viewed. Agencies have the option to compose their own microsites incorporating the examples outlined above, and can submit them via a web link that does not disclose the agency’s name/identity. Any agency not represented on the voting Website either did not meet the eligibility requirements for this award or did not submit creative materials by the deadline.

Please do not submit agency-branded materials for this category because the creative Website voting will be blinded to help ensure that the best work is nominated rather than the agency name behind the creative.

• All materials submitted for awards entry consideration must have been approved and published for the first time in a public forum between January 1-December 31, 2022. Entries for years before 2021 are not eligible, although new/updated materials run for the first time during 2022 from previous years’ campaigns are allowed to be entered. Submissions for print and broadcast advertisements must include fair balance. Entries cannot be submitted without the permission of the client and/or owner of the rights to the work.
• In a separate Word document, please indicate which visuals you would prefer to accompany your agency’s magazine profile in the Med Ad News April 2022 edition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)
• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.
• Each sample file should be “saved as” with the name of your agency and product account (for example: CharityName_AgencyX_Philanthropic_Web_1of3.jpg) and also provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited.

• Each category entry should be accompanied by the Creative Campaign Submission Form, which is used by Med Ad News for reference only. For each agency’s self-written overviews/descriptions/objectives representing the creative entries, if your team desires to have those text descriptions represented with their corresponding images in the voting gallery website, they must be processed within the materials submitted by the agencies as we are unable to make these updates on our end.

Best Agency Campaign

 Due By February 2nd*

Agencies may submit up to three samples each per campaign or entry that best represent the scope of the campaign. These Agency-promotion campaigns can be print ads, videos, and other collateral materials run by the agency during 2022 or a campaign promoting itself and its services. Each series of ads counts as one submission. These ads should demonstrate the personality and capabilities of the agency. Agencies have the option to compose their own microsites incorporating the examples outlined above, and can submit them via a web link that does not disclose the agency’s name/identity.

• All materials submitted for awards entry consideration must have been approved and published for the first time in a public forum between January 1-December 31, 2022. Entries for years before 2022 are not eligible, although new/updated materials run for the first time during 2022 from previous years’ campaigns are allowed to be entered. Submissions for print and broadcast advertisements must include fair balance. Entries cannot be submitted without the permission of the client and/or owner of the rights to the work.
• In a separate Word document, please indicate which visuals you would prefer to accompany your agency’s magazine profile in the Med Ad News April 2023 e­dition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)
• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.
• Each sample file should be “saved as” with the name of your agency and product account (for example: AgencyX_AgencyPromo_Web_1of3.jpg) and also provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited.

• Each category entry should be accompanied by the Creative Campaign Submission Form, which is used by Med Ad News for reference only. For each agency’s self-written overviews/descriptions/objectives representing the creative entries, if your team desires to have those text descriptions represented with their corresponding images in the voting gallery website, they must be processed within the materials submitted by the agencies as we are unable to make these updates on our end.

Best Nonbranded Campaign - Consumer & Professional

 Due By February 2nd*

Agencies may submit up to three samples per campaign or entry that best represent the scope of the campaign. These nonbranded campaigns must be aimed at physicians and other healthcare personnel or Consumers/Patients to educate them about certain little-known conditions and to cultivate the market before a specific drug is approved and launched, or before a new indication for an already marketed drug is approved. For videos or any other electronic collateral (including mpegs, MP3s, .WAV files, etc.), please do not send the actual files, but an anonymized link to an anonymous hosting site (ie; YouTube, Vimeo, non-agency-branded web platform, etc.) where the pieces can be viewed. Agencies have the option to compose their own microsites incorporating the examples outlined above, and can submit them via a web link that does not disclose the agency’s name/identity. Any agency not represented on the voting Website either did not meet the eligibility requirements for this award or did not submit creative materials by the deadline.

Please do not submit agency-branded materials for this category because the creative Website voting will be blinded to help ensure that the best work is nominated rather than the agency name behind the creative. The submissions can include print.

• All materials submitted for awards entry consideration must have been approved and published for the first time in a public forum between January 1-December 31, 2022. Entries for years before 2022 are not eligible, although new/updated materials run for the first time during 2022 from previous years’ campaigns are allowed to be entered. Submissions for print and broadcast advertisements must include fair balance. Entries cannot be submitted without the permission of the client and/or owner of the rights to the work.
• In a separate Word document, please indicate which visuals you would prefer to accompany your agency’s magazine profile in the Med Ad News April 2023 edition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)
• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.
• Each sample file should be “saved as” with the name of your agency and product account (for example: Fibromyalgia_AgencyX_Nonbranded_Web_1of3.jpg) and also provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited.

• Each category entry should be accompanied by the Creative Campaign Submission Form, which is used by Med Ad News for reference only. For each agency’s self-written overviews/descriptions/objectives representing the creative entries, if your team desires to have those text descriptions represented with their corresponding images in the voting gallery website, they must be processed within the materials submitted by the agencies as we are unable to make these updates on our end.

Best Managed Markets Campaign

 Due By February 2nd*

This category encompasses managed markets communications – focused on payers, organized customers, providers, and patients – targeting offerings ranging from market access, to patient access and reimbursement, to integrated pull-through. Submissions include campaigns that detail strategic and communication services concentrated on driving brand access, reimbursement and quality solutions. For example, digital and multi-channel initiatives that augment account manager efforts with customers.

Agencies may submit up to three samples each per campaign or entry that best represent the scope of the campaign. These can be print ads, videos (web links cannot identify the agency name), and other collateral materials aimed at managed markets. For videos or any other electronic collateral (including mpegs, MP3s, .WAV files, etc.), please do not send the actual files, but an anonymized link to an anonymous hosting site (ie; YouTube, Vimeo, non-agency-branded web platform, etc.) where the pieces can be viewed. Agencies have the option to compose their own microsites incorporating the examples outlined above, and can submit them via a web link that does not disclose the agency’s name/identity. Any agency not represented on the voting Website either did not meet the eligibility requirements for this award or did not submit creative materials by the deadline.

Please do not submit agency-branded materials for this category because the creative Website voting will be blinded to help ensure that the best work is nominated rather than the agency name behind the creative.

• All materials submitted for awards entry consideration must have been approved and published for the first time in a public forum between January 1-December 31, 2022. Entries for years before 2022 are not eligible, although new/updated materials run for the first time during 2022 from previous years’ campaigns are allowed to be entered. Submissions for print and broadcast advertisements must include fair balance. Entries cannot be submitted without the permission of the client and/or owner of the rights to the work.
• In a separate Word document, please indicate which visuals you would prefer to accompany your agency’s magazine profile in the Med Ad News April 2023 edition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)
• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.
• Each sample file should be “saved as” with the name of your agency and product account (for example: Lipitor_AgencyX_ManagedMarkets_Web_1of3.jpg) and also provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited.

• Each category entry should be accompanied by the Creative Campaign Submission Form, which is used by Med Ad News for reference only. For each agency’s self-written overviews/descriptions/objectives representing the creative entries, if your team desires to have those text descriptions represented with their corresponding images in the voting gallery website, they must be processed within the materials submitted by the agencies as we are unable to make these updates on our end.

Best Rare Disease Campaign

 Due By February 2nd*

Agencies may submit up to three samples each per campaign or entry that best represent the scope of the campaign. These can be print ads, videos (web links cannot identify the agency name), and other collateral materials focused on rare disease treatment or awareness. For videos or any other electronic collateral (including mpegs, MP3s, .WAV files, etc.), please do not send the actual files, but an anonymized link to an anonymous hosting site (ie; YouTube, Vimeo, non-agency-branded web platform, etc.) where the pieces can be viewed. Agencies have the option to compose their own microsites incorporating the examples outlined above, and can submit them via a web link that does not disclose the agency’s name/identity. Any agency not represented on the voting Website either did not meet the eligibility requirements for this award or did not submit creative materials by the deadline.

Please do not submit agency-branded materials for this category because the creative Website voting will be blinded to help ensure that the best work is nominated rather than the agency name behind the creative.

• All materials submitted for awards entry consideration must have been approved and published for the first time in a public forum between January 1-December 31, 2022. Entries for years before 2022 are not eligible, although new/updated materials run for the first time during 2022 from previous years’ campaigns are allowed to be entered. Submissions for print and broadcast advertisements must include fair balance. Entries cannot be submitted without the permission of the client and/or owner of the rights to the work.
• In a separate Word document, please indicate which visuals you would prefer to accompany your agency’s magazine profile in the Med Ad News April 2023 edition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)
• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.
• Each sample file should be “saved as” with the name of your agency and product account (for example: Lipitor_AgencyX_RareDisease_Web_1of3.jpg) and also provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited.

• Each category entry should be accompanied by the Creative Campaign Submission Form, which is used by Med Ad News for reference only. For each agency’s self-written overviews/descriptions/objectives representing the creative entries, if your team desires to have those text descriptions represented with their corresponding images in the voting gallery website, they must be processed within the materials submitted by the agencies as we are unable to make these updates on our end.

Best Social Media Campaign

 Due By February 2nd*

Agencies may submit up to three samples each per campaign or entry that best represent the scope of the campaign. The samples can represent print pieces, videos (web links cannot identify the agency name) and other collateral materials focused on the use of social media to promote healthcare communications, including Facebook, Twitter, LinkedIn, Instagram, etc. For videos or any other electronic collateral (including mpegs, MP3s, .WAV files, etc.), please do not send the actual files, but an anonymized link to an anonymous hosting site (ie; YouTube, Vimeo, non-agency-branded web platform, etc.) where the pieces can be viewed. Agencies have the option to compose their own microsites incorporating the examples outlined above, and can submit them via a web link that does not disclose the agency’s name/identity. Any agency not represented on the voting Website either did not meet the eligibility requirements for this award or did not submit creative materials by the deadline.

Please do not submit agency-branded materials for this category because the creative Website voting will be blinded to help ensure that the best work is nominated rather than the agency name behind the creative.

• All materials submitted for awards entry consideration must have been approved and published for the first time in a public forum between January 1-December 31, 2022. Entries for years before 2022 are not eligible, although new/updated materials run for the first time during 2022 from previous years’ campaigns are allowed to be entered. Submissions for print and broadcast advertisements must include fair balance. Entries cannot be submitted without the permission of the client and/or owner of the rights to the work.
• In a separate Word document, please indicate which visuals you would prefer to accompany your agency’s magazine profile in the Med Ad News April 2023 edition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)
• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.
• Each sample file should be “saved as” with the name of your agency and product account (for example: Lipitor_AgencyX_SocialMedia_Web_1of3.jpg) and also provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited.

• Each category entry should be accompanied by the Creative Campaign Submission Form, which is used by Med Ad News for reference only. For each agency’s self-written overviews/descriptions/objectives representing the creative entries, if your team desires to have those text descriptions represented with their corresponding images in the voting gallery website, they must be processed within the materials submitted by the agencies as we are unable to make these updates on our end.

Best Patient Engagement Campaign

 Due By February 2nd*

Agencies may submit up to three samples each per campaign or entry that best represent the scope of the campaign. These can be print ads, videos (web links cannot identify the agency name), and other collateral materials for campaigns focused on driving and enhancing patient engagement strategies. For videos or any other electronic collateral (including mpegs, MP3s, .WAV files, etc.), please do not send the actual files, but an anonymized link to an anonymous hosting site (ie; YouTube, Vimeo, non-agency-branded web platform, etc.) where the pieces can be viewed. Agencies have the option to compose their own microsites incorporating the examples outlined above, and can submit them via a web link that does not disclose the agency’s name/identity. Any agency not represented on the voting Website either did not meet the eligibility requirements for this award or did not submit creative materials by the deadline.

Please do not submit agency-branded materials for this category because the creative Website voting will be blinded to help ensure that the best work is nominated rather than the agency name behind the creative.

• All materials submitted for awards entry consideration must have been approved and published for the first time in a public forum between January 1-December 31, 2022. Entries for years before 2022 are not eligible, although new/updated materials run for the first time during 2022 from previous years’ campaigns are allowed to be entered. Submissions for print and broadcast advertisements must include fair balance. Entries cannot be submitted without the permission of the client and/or owner of the rights to the work.
• In a separate Word document, please indicate which visuals you would prefer to accompany your agency’s magazine profile in the Med Ad News April 2023 edition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)
• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.
• Each sample file should be “saved as” with the name of your agency and product account (for example: Lipitor_AgencyX_PatientEngagement_Web_1of3.jpg) and also provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited.

• Each category entry should be accompanied by the Creative Campaign Submission Form, which is used by Med Ad News for reference only. For each agency’s self-written overviews/descriptions/objectives representing the creative entries, if your team desires to have those text descriptions represented with their corresponding images in the voting gallery website, they must be processed within the materials submitted by the agencies as we are unable to make these updates on our end.

Best Experiential Campaign

 Due By February 2nd*

Agencies may submit up to three samples each per campaign or entry that best represent the scope of the campaign. The samples can be videos (web links cannot identify the agency name) and other collateral materials focused on the promotion of a healthcare marketing strategy that directly engages consumers and encourages them to participate in the evolution of a brand or a brand experience. These campaigns can incorporate physical (ie; tradeshow booth, in-person event, doctor’s office interaction, etc.) and virtual (online-only experiential marketing) components in complementary fashion. Agencies can also submit an explanatory video showing samples of the campaign collateral (ie; trade show footage that shows the booth and interactions with it; a kiosk setup in a doctor's office; or a game playthrough). For videos or any other electronic collateral (including mpegs, MP3s, .WAV files, etc.), please do not send the actual files, but an anonymized link to an anonymous hosting site (ie; YouTube, Vimeo, non-agency-branded web platform, etc.) where the pieces can be viewed. Agencies have the option to compose their own microsites incorporating the examples outlined above, and can submit them via a web link that does not disclose the agency’s name/identity. Any agency not represented on the voting Website either did not meet the eligibility requirements for this award or did not submit creative materials by the deadline.

Please do not submit agency-branded materials for this category because the creative Website voting will be blinded to help ensure that the best work is nominated rather than the agency name behind the creative.

• All materials submitted for awards entry consideration must have been approved and published for the first time in a public forum between January 1-December 31, 2022. Entries for years before 2022 are not eligible, although new/updated materials run for the first time during 2022 from previous years’ campaigns are allowed to be entered. Submissions for print and broadcast advertisements must include fair balance. Entries cannot be submitted without the permission of the client and/or owner of the rights to the work.
• In a separate Word document, please indicate which visuals you would prefer to accompany your agency’s magazine profile in the Med Ad News April 2023 edition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)
• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.
• Each sample file should be “saved as” with the name of your agency and product account (for example: Lipitor_AgencyX_Experiential_Web_1of3.jpg) and also provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited.

• Each category entry should be accompanied by the Creative Campaign Submission Form, which is used by Med Ad News for reference only. For each agency’s self-written overviews/descriptions/objectives representing the creative entries, if your team desires to have those text descriptions represented with their corresponding images in the voting gallery website, they must be processed within the materials submitted by the agencies as we are unable to make these updates on our end.

Innovation Award

To be eligible to participate in the Manny Awards and the April issue, agencies must have a majority of their business in the healthcare field, preferably handling accounts for branded pharmaceuticals and medical devices, but business can include health and wellness products, OTC drugs, and promotion for diagnostics, hospitals, insurers, and healthcare systems. If an agency is in transition or has a defined healthcare vertical, Med Ad News editors may make an exception.