Profiles and roster information submitted for Med Ad News' April issue are used by the editors to evaluate candidates for the Agency of the Year in Categories I, II, and III. Candidates for the Agency of the Year in each category are judged upon such criteria as creative track record, management strength, financial performance, strategic thinking, account wins and losses, and ability to attract talent. Category I comprises agencies with income of more than $50 million. Category II comprises agencies with income from $25 million to $50 million. Category III comprises agencies with income of less than $25 million.

Please follow all submission guidelines to ensure that you are included in the Med Ad News April magazine:

 

• Healthcare Communications Agency Profile

• Key Agency Data form

• Agency Account Roster

 

• Executive Photograph submission

 

Providing a Network profile in the April issue provides potential clients valuable information that can influence account decisions, and educates newcomers to the industry. Additionally, information about Network initiatives could also qualify the Network for the Vision Award (see the Vision Award description for more information about this award). We have defined a network as an organization or individual, self-contained agencies offering services that include, but are not limited to, advertising, medical education, interactive, and branding.

Please follow all submission guidelines to ensure that you are included in the Med Ad News April magazine:

 

• Healthcare Agency Network Profile submission

• Key Network Data submission

• Executive Photograph submission

 

The Industry Person of the Year is a Manny Award chosen by Med Ad News editors. The recipient(s) is selected based on nominations from agency and network executives. This award is not based on lifetime achievement. Individuals are considered for their contribution and dedication to the healthcare communications industry, business vision, and participation in charitable ventures. Each agency/network is asked to nominate one person for this award, and the nominee can be from your organization or from another company.

Submit a Nomination essay consisting of about 250 words detailing the nominee’s professional achievements in the past year, professional experience and involvement, mentoring ability within the agency/network and/or industry, community involvement, etc. The Industry Person of the Year should be a senior-level manager actively involved in the maintenance and direction of an agency/network’s business, accounts, and/or clients. Medical education, PR, or other non-advertising people are not considered for this award.

 

The award for Best Launch Campaign is based on agency or agency network-submitted nominations. Each agency or agency network is allowed to make one nomination. The Best Launch Campaign should demonstrate exceptional dedication, teamwork, and ability to meet challenges, effectively communicate with clients, and implement new concepts. The agency can submit just for themselves, or in conjunction with a client's brand team (with the client's permission), but the team members must have all worked on the same campaign.

 

Candidates for Most Admired Agency are nominated by their peers and Med Ad News staff based on the qualities they admire such as management strength, vision, creative track record, and strategic thinking.

 

Agencies may submit up to five sample pieces of creative that showcase the range of creativity at the agency and best embody the agency's work. These pieces cannot include self-branded items such as holiday cards, trade magazine ads, videos, or other digital pieces, in order to keep the agency anonymous in the voting.

These five pieces of creative can also be represented as submissions for other individual creative Manny Award categories (Best Professional Campaign, Best Consumer Campaign, Best Philanthropic Campaign, etc.). Please do not submit agency-branded materials for this category because the creative Website voting will be blinded to help ensure that the best work is nominated rather than the agency name behind the creative. If an advertisement/promotional campaign is submitted for an individual creative Manny Award category as well as for the overall Most Creative Agency Manny Award, please be sure to specify those details.

• In a separate Word document, please indicate which visuals you would prefer to accompany your magazine profile in the Med Ad News April edition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)

• As a form of acknowledgement for your creative materials, please feel free to submit the names of the individuals who worked on each campaign.

• Mark each sample with the name of your agency, provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited.

• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.

 

Agencies may submit up to three samples each per campaign or entry that best represent the scope of the campaign. These can be print ads, details aids, sales brochures, Websites (links cannot identify the agency), and other activities that promote a branded medical device/technology. For videos or any other electronic collateral (including mpegs, MP3s, .WAV files, etc.), please do not send the actual files, but an anonymized link to an anonymous hosting site where the pieces can be viewed. Any agency not represented on the voting Website either did not meet the eligibility requirements for this award or did not submit creative materials by the deadline.

Please do not submit agency-branded materials for this category because the creative Website voting will be blinded to help ensure that the best work is nominated rather than the agency name behind the creative.

• In a separate Word document, please indicate which visuals you would prefer to accompany your magazine profile in the Med Ad News April edition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)

• As a form of acknowledgement for your creative materials, please feel free to submit the names of the individuals who worked on each campaign.

• Mark each sample with the name of your agency, provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited.

• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.

 

Agencies may submit up to three samples per campaign or entry that best represent the scope of the campaign. These campaigns are promotional materials done by an agency as a pro-bono/charitable service and do not have to be healthcare related. For videos or any other electronic collateral (including mpegs, MP3s, .WAV files, etc.), please do not send the actual files, but an anonymized link to an anonymous hosting site where the pieces can be viewed. Any agency not represented on the voting Website either did not meet the eligibility requirements for this award or did not submit creative materials by the deadline.

Please do not submit agency-branded materials for this category because the creative Website voting will be blinded to help ensure that the best work is nominated rather than the agency name behind the creative.

• In a separate Word document, please indicate which visuals you would prefer to accompany your magazine profile in the Med Ad News April edition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)

• As a form of acknowledgement for your creative materials, please feel free to submit the names of the individuals who worked on each campaign.

• Mark each sample with the name of your agency, provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited.

• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.

 

Agencies may submit up to three samples each per campaign or entry that best represent the scope of the campaign. These self-promotion campaigns can be print ads, videos, and other collateral materials run by the agency in 2017 or early 2018 promoting itself and its services. Each series of ads counts as one submission. These ads should demonstrate the personality and capabilities of the agency.

• In a separate Word document, please indicate which visuals you would prefer to accompany your magazine profile in the Med Ad News April edition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)

• As a form of acknowledgement for your creative materials, please feel free to submit the names of the individuals who worked on each campaign.

• Mark each sample with the name of your agency, provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited.

• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.

 

Agencies may submit up to three samples per campaign or entry that best represent the scope of the campaign. These nonbranded campaigns must be aimed at physicians and other healthcare personnel to educate them about certain little-known conditions and to cultivate the market before a specific drug is approved and launched, or before a new indication for an already marketed drug is approved. For videos or any other electronic collateral (including mpegs, MP3s, .WAV files, etc.), please do not send the actual files, but an anonymized link to an anonymous hosting site where the pieces can be viewed. Any agency not represented on the voting Website either did not meet the eligibility requirements for this award or did not submit creative materials by the deadline.

Please do not submit agency-branded materials for this category because the creative Website voting will be blinded to help ensure that the best work is nominated rather than the agency name behind the creative. The submissions can include print.

• In a separate Word document, please indicate which visuals you would prefer to accompany your magazine profile in the Med Ad News April edition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)

• As a form of acknowledgement for your creative materials, please feel free to submit the names of the individuals who worked on each campaign.

• Mark each sample with the name of your agency, provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited.

• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.

 

Agencies may submit up to three samples each per campaign or entry that best represent the scope of the campaign. These can be Websites (links cannot identify the agency), games, videos, or other activities that promote a branded pharmaceutical or medical device. For videos or any other electronic collateral (including mpegs, MP3s, .WAV files, etc.), please do not send the actual files, but an anonymized link to an anonymous hosting site where the pieces can be viewed. Any agency not represented on the voting Website either did not meet the eligibility requirements for this award or did not submit creative materials by the deadline.

Please do not include the agency name in links because the creative Website voting will be blinded to help ensure that the best work is nominated rather than the agency name behind the creative.

• In a separate Word document, please indicate which visuals you would prefer to accompany your magazine profile in the Med Ad News April edition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)

• As a form of acknowledgement for your creative materials, please feel free to submit the names of the individuals who worked on each campaign.

• Mark each sample with the name of your agency, provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited.

• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.

 

Agencies may submit up to three samples each per campaign or entry that best represent the scope of the campaign. These can be Websites (links cannot identify the agency), games, videos, or other activities that promote a branded pharmaceutical or medical device. For videos or any other electronic collateral (including mpegs, MP3s, .WAV files, etc.), please do not send the actual files, but an anonymized link to an anonymous hosting site where the pieces can be viewed. Any agency not represented on the voting Website either did not meet the eligibility requirements for this award or did not submit creative materials by the deadline.

Please do not include the agency name in links because the creative Website voting will be blinded to help ensure that the best work is nominated rather than the agency name behind the creative.

• In a separate Word document, please indicate which visuals you would prefer to accompany your magazine profile in the Med Ad News April edition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)

• As a form of acknowledgement for your creative materials, please feel free to submit the names of the individuals who worked on each campaign.

• Mark each sample with the name of your agency, provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited.

• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.

  

Best Managed Markets Campaign

Due by Feb 17th*

This category encompasses managed markets communications – focused on payers, organized customers, providers, and patients – targeting offerings ranging from market access, to patient access and reimbursement, to integrated pull-through. Submissions include campaigns that detail strategic and communication services concentrated on driving brand access, reimbursement and quality solutions. For example, digital and multi-channel initiatives that augment account manager efforts with customers.

Agencies may submit up to three samples each per campaign or entry that best represent the scope of the campaign. These can be print ads, videos (links cannot identify the agency), and other collateral materials aimed at managed markets. For videos or any other electronic collateral (including mpegs, MP3s, .WAV files, etc.), please do not send the actual files, but an anonymized link to an anonymous hosting site where the pieces can be viewed. Any agency not represented on the voting Website either did not meet the eligibility requirements for this award or did not submit creative materials by the deadline.

Please do not submit agency-branded materials for this category because the creative Website voting will be blinded to help ensure that the best work is nominated rather than the agency name behind the creative.

• In a separate Word document, please indicate which visuals you would prefer to accompany your agency’s magazine profile in the Med Ad News April 2018 edition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)
• As a form of acknowledgement for your creative materials, please feel free to submit the names of the individuals who worked on each campaign.
• Mark each sample with the name of your agency, provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited.
• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.

Best Rare Disease Campaign

Due By February 17th*

Agencies may submit up to three samples each per campaign or entry that best represent the scope of the campaign. These can be print ads, videos (web links cannot identify the agency name), and other collateral materials focused on rare disease treatment. For videos or any other electronic collateral (including mpegs, MP3s, .WAV files, etc.), please do not send the actual files, but an anonymized link to an anonymous hosting site where the pieces can be viewed. Any agency not represented on the voting Website either did not meet the eligibility requirements for this award or did not submit creative materials by the deadline.

Please do not submit agency-branded materials for this category because the creative Website voting will be blinded to help ensure that the best work is nominated rather than the agency name behind the creative.

• In a separate Word document, please indicate which visuals you would prefer to accompany your agency’s magazine profile in the Med Ad News April 2019 edition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)
• Each sample file should be “saved as” with the name of your agency and product account (for example: Lipitor_AgencyX_RareDisease_Web_1of3.jpg) and also provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited.
• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.

  

Best Social Media Campaign

Due By February 17th*

 

Agencies may submit up to three samples each per campaign or entry that best represent the scope of the campaign. The samples can represent print pieces, videos (web links cannot identify the agency name) and other collateral materials focused on the use of social media to promote healthcare communications, including Facebook, Twitter, LinkedIn, Instagram, etc. For videos or any other electronic collateral (including mpegs, MP3s, .WAV files, etc.), please do not send the actual files, but an anonymized link to an anonymous hosting site where the pieces can be viewed. Any agency not represented on the voting Website either did not meet the eligibility requirements for this award or did not submit creative materials by the deadline.

Please do not submit agency-branded materials for this category because the creative Website voting will be blinded to help ensure that the best work is nominated rather than the agency name behind the creative.

• In a separate Word document, please indicate which visuals you would prefer to accompany your agency’s magazine profile in the Med Ad News April 2019 edition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)
• Each sample file should be “saved as” with the name of your agency and product account (for example: Lipitor_AgencyX_SocialMedia_Web_1of3.jpg) and also provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited.
• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.

 

  

Best Patient Engagement Campaign

 Due By February 17th*

Agencies may submit up to three samples each per campaign or entry that best represent the scope of the campaign. These can be print ads, videos (web links cannot identify the agency name), and other collateral materials for campaigns focused on driving and enhancing patient engagement strategies. For videos or any other electronic collateral (including mpegs, MP3s, .WAV files, etc.), please do not send the actual files, but an anonymized link to an anonymous hosting site where the pieces can be viewed. Any agency not represented on the voting Website either did not meet the eligibility requirements for this award or did not submit creative materials by the deadline.

Please do not submit agency-branded materials for this category because the creative Website voting will be blinded to help ensure that the best work is nominated rather than the agency name behind the creative.

• In a separate Word document, please indicate which visuals you would prefer to accompany your agency’s magazine profile in the Med Ad News April 2019 edition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)
• Each sample file should be “saved as” with the name of your agency and product account (for example: Lipitor_AgencyX_PatientEngagement_Web_1of3.jpg) and also provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited.
• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.

  

Best Experiential Campaign

Due By February 17th*

Agencies may submit up to three samples each per campaign or entry that best represent the scope of the campaign. These can be videos (web links cannot identify the agency name) and other collateral materials focused on the promotion of a health-care marketing strategy that directly engages consumers and encourages them to participate in the evolution of a brand or a brand experience. For videos or any other electronic collateral (including mpegs, MP3s, .WAV files, etc.), please do not send the actual files, but an anonymized link to an anonymous hosting site where the pieces can be viewed. Any agency not represented on the voting Website either did not meet the eligibility requirements for this award or did not submit creative materials by the deadline.

Please do not submit agency-branded materials for this category because the creative Website voting will be blinded to help ensure that the best work is nominated rather than the agency name behind the creative.

• In a separate Word document, please indicate which visuals you would prefer to accompany your agency’s magazine profile in the Med Ad News April edition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)
• Each sample file should be “saved as” with the name of your agency and product account (for example: Lipitor_AgencyX_Experiential_Web_1of3.jpg) and also provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited.
• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.

 

 

The Med Ad News Heart Award is designed to recognize agency/networks' social responsibilities and cultures that embody a high commitment to philanthropic and social causes. Agencies and networks are evaluated by Med Ad News' editors based on the information about philanthropic activities in the profiles submitted for the April issue.

 

The Med Ad News Vision Award is given for the idea, concept, or initiative launched in the previous year that best exemplifies the healthcare communications agency of the future. Agencies and networks are evaluated by Med Ad News' editors based on the information detailing agency or network accomplishments in the profiles submitted for the April issue.

 

Campaign entries first appearing between January 1, 2019, and December 31, 2019 are eligible for submission into the 2020 Manny Awards. Entries cannot be made without the permission of the client and/or owner of the rights of the work. Entries must not have been submitted to the Manny Awards in previous years.