LIVINGSTON, N.J., February 02, 2023 – Leading pharmaceutical business and marketing publication Med Ad News has announced the MedAdvocate jury for the 2023 Manny Awards. The MedAdvocates are a distinct, unbiased panel that analyzes the exceptional components of each finalist creative award campaign under consideration for a Manny Award.
“This year’s panel of experts represents a remarkable group of creative professionals who have not only spearheaded award-winning work in the pharmaceutical, healthcare, and consumer space, but they also continue to play a significant role in inspiring and mentoring the next-generation of creatives,” said Daniel Becker, brand director of Med Ad News and owner of Outcomes, LLC.
Celebrating more than three decades of creative excellence, this year’s 34th Annual Manny Awards ceremony will take place on April 20 at The Lighthouse, Pier 61, Chelsea Piers, New York City.
The 2023 MedAdvocate jury panel consists of 13 industry experts who have extensive experience in the pharmaceutical and healthcare award realm. They will bring their unique and innovative perspectives to the Manny Award judging table during the finalist voting session, which will be held on Thursday, March 9 in New York City.
For three decades, the Manny Awards have paid tribute to the creative work of agencies serving the healthcare market, their people, and their contributions to the industry. Each year at this gala awards ceremony, Med Ad News and agency professionals come together to acknowledge those making significant contributions to, and celebrate creative excellence in, healthcare communications. On this special evening, more than 600 industry peers will join Med Ad News in honoring winners in a range of award categories.
Award categories are separated into those voted on by industry peers, nominated by industry peers, and selected by the editors of Med Ad News.
The 34th Annual Manny Awards ceremony will take place on April 20, 2023 at The Lighthouse, Pier 61, Chelsea Piers, New York City.
Med Ad News Recognizes Healthcare Communications Excellence At The 33rd Annual Manny Awards, Honors Industry Person Of The Year Jay Carter
LIVINGSTON, N.J., April 22, 2022 – Leading pharmaceutical business and marketing publication Med Ad News reveals the winners of the 2022 Manny Awards, celebrating the best in the healthcare communications industry. The 33rd anniversary of the black-tie gala event was held at The Lighthouse at Pier 61 in New York City. Manny Awards were presented throughout the evening to healthcare agencies and networks achieving excellence across 29 categories.
The Med Ad News Industry Person of the Year award was presented to Jay Carter, Executive VP, Director of Business Development, AbelsonTaylor.
Carter has been a visionary leader in the pharmaceutical advertising industry for almost 38 years, most notably as the growth catalyst for AbelsonTaylor’s evolution from a 28-person shop in 1988 to one of the largest and most creative independent healthcare agencies in the world today, with 276 people.
Carter has also devoted his considerable talents to benefiting the pharma marketing industry at large, through leadership roles in various professional organizations, thought leadership contributions to professional publications, and a commitment to mentoring new generations of industry leaders.
Jay Carter
"This is the second 'life achievement award' I’ve received over the last few years – both are incredibly meaningful to me and I’m incredibly grateful for both. But the truth is, when you get an award like this, people inevitably begin to ask you when you’re going to retire," Carter says. "I’m going to put it this way … you know how the fourth quarter of a game is always when the exciting stuff happens? I’m looking forward to the really exciting stuff … I’m not done yet."
FCB Health New York, an IPG Health company, is the 2022 recipient for Agency of the Year Category I, for agencies that generate annual revenue exceeding $50 million. The agency achieved 2021 revenue of more than $100 million, with what management says was 25 percent growth on an already industry-leading base. FCB Health New York achieved 27 major wins with 21 new brand assignments. Organic growth from existing clients represented 50.2 percent of the agency's growth, with the remainder coming from new clients. Additionally, FCB Health New York hired 521 new employees. "Our recipe for success isn’t complicated – being passionately committed to doing what’s right for our clients, their brands, and our people – and the growth, best-in-class work, and wins continually follow," the agency's leadership team says. "The continuity of our success across all key areas – culture, creativity, and revenue growth – sets us apart and keeps us driving forward.”
FCB Health New York additionally captured the 2022 Manny Awards for Best Consumer Print Campaign for Cequa “Battle Back” and Best Social Media Campaign for "Ms. Information," in which FCB Health NY partnered with GMHC to tackle vaccine hesitancy in the LGBTQ+ community due to social media misinformation. The agency was additionally a finalist for Best Consumer TV/Radio Campaign, Best Digital Physician Campaign, and Best Social Media Campaign.
Concentric Health Experience (CHX) is the winner of Agency of the Year Category II, for healthcare communications agencies that produce yearly revenue between $25 million and $50 million. “In 2021, Concentric built vivid health experiences again and again with a wide range of clients – highlighted by the Launch of the Year in Novo Nordisk’s Wegovy, a game-changing weight management brand primed to change how the world approaches obesity," CHX executives say. The agency added nine new accounts across a range of emerging categories such as medical technology, rare disease, stem cell therapies, and cannabis. Wegovy won the Best Launch Campaign Manny Award for 2022, "as the fastest, most successful, and most robust launch that Novo Nordisk has ever seen, as the product hit 120 percent of its original product supply forecast just three months after launch," CHX management says.
Brick City Greenhouse is the 2022 Agency of the Year winner for Category III, representing healthcare communications agencies that generate under $25 million in annual revenue. Despite the continued challenges of the COVID-19 pandemic, agency leaders say 2021 was another banner year for Brick City Greenhouse. In 2021 the agency’s client roster grew by five clients and nine new brand assignments. This included four concurrent launches, relaunching three completely redesigned corporate websites, and broadening the client portfolio in the areas of women’s health, immunology, oncology, gastroenterology, and rheumatology, for both HCP and DTP. This resulted in a 138 percent year-over-year growth, closing out 2021 with just over $19 million in annual revenue. Brick City Greenhouse also substantially increased its headcount, adding 35 new full-time employees.
AREA 23 was once again the most heavily decorated agency at the Manny Awards, winning eight categories. AREA 23 was the recipient of the following 2022 Manny Awards: Most Admired Agency (seventh consecutive win in this category), Most Creative Agency, Best Experiential Campaign, Best Digital Patient Campaign, Best Managed Markets Campaign, Best Medical Device Campaign, Best Patient Engagement Campaign, and Best Philanthropic Campaign. The agency also received finalist nominations for Best Consumer TV/Radio Campaign, Best Consumer Web Campaign, Best Digital Patient Campaign, Best Philanthropic Campaign, and Best Professional Print Campaign.
The Med Ad News staff annually presents the Heart Award, which is designed to recognize agencies’ social responsibility and agency cultures that embody a high commitment to philanthropic and social causes. The winner and finalists of this award each receive a check to donate to a charity of their choosing. The 2022 Heart Award recipient is Klick Health, and the finalists in the category are The Bloc and Intouch Group. Klick Health also won for Best Agency Campaign and was a finalist for Agency of the Year Category I, Most Admired Agency, Best Experiential Campaign, and Best Patient Engagement Campaign. The Bloc was additionally a finalist for Best Managed Markets Campaign. Intouch Group was the winner for Best Rare Disease Campaign and also a finalist for Most Creative Agency, Best Consumer Print Campaign (for two separate campaigns), Best Experiential Campaign, Best Patient Engagement Campaign, and Best Philanthropic Campaign.
The Network of the Year Manny Award was presented to IPG Health, which was formed in the middle of 2021 by combining FCB Health and McCann Health. Management says the network is "the biggest disruptor in our industry." According to Dana Maiman, CEO of IPG Health, “It’s the fluidity of how people work with each other that demonstrates the strong bond that has been built, and the culture of connectivity across our network. By enabling collaboration and breaking down silos, we’ve collectively realized that we’re much smarter and stronger together. We believe that one person’s success is all of our success – it’s this commitment to a common goal that cannot be faked or emulated.”
In addition to all of the accolades for AREA 23 and FCB Health New York, IPG Health's FCB Health Europe won the 2022 Manny Award for Best Nonbranded Campaign. Among other IPG Health companies, McCann Health New Jersey was the winner in the Best Consumer TV/Radio Campaign and Best Consumer Web Campaign categories for "House Rules" and was a finalist for Best Professional Web Campaign, Best Rare Disease Campaign, Best Nonbranded Campaign, and Best Launch Campaign. McCann Health Managed Markets was a finalist for Agency of the Year Category II and Best Managed Markets Campaign. McCann Health New York was a finalist for Best Medical Device Campaign. Neon was a finalist for Agency on the Rise. FCBCURE received a finalist nomination for Best Agency Campaign.
The Vision Award winner was CMI Media Group and Compas for PROACT Rep, the first and only healthcare media orchestration and automation platform to get from data to insights to action immediately. The platform allows users to make real-time media investment decisions for their customers through an intuitive user interface that provides actionable intelligence and a host of media sequencing options. CMI Media Group and Compas also received a finalist nomination as Diversity, Equity & Inclusion Champion.
The recipient of the 2022 Agency on the Rise Manny Award is PRECISIONeffect. "We entered 2021 with hope for a return to normal,” says PRECISIONeffect President Carolyn Morgan. “As vaccines rolled out, we were excited about the possibility of being together again – with our colleagues, with our clients, and especially with our loved ones. And we quickly learned that 2021 was about flexibility. We continued to shapeshift and lean into the only constant – change.”
The 2022 Diversity, Equity & Inclusion Champion as recognized by Med Ad News is 1798, a Fingerpaint company. 1798 was founded on the principles of creating a diverse and inclusive company. Agency leadership takes great pride in 1798’s employees reflecting the diverse patient populations the company aims to help. As 1798 continues to grow, the team looks forward to cultivating that reflection to show even more diversity across expanded services. The DE&I Champion finalists were CDM New York and CMI Media Group and Compas.
CDM New York was the winner of the Best Professional Print Campaign category and also a finalist for Most Admired Agency, Best Consumer Web Campaign, Best Digital Physician Campaign, Best Medical Device Campaign, Best Professional Web Campaign, Best Rare Disease Campaign, and Best Social Media Campaign.
In addition to Carter's Industry Person of the Year recognition, AbelsonTaylor captured the Best Professional Web Campaign category.
GSW, powered by Syneos Health, was the winning recipient for Best Digital Physician Campaign for "The Story in their Bones," which also garnered a finalist nomination in the Best Professional Print Campaign category.
Allison Garrity, Senior Director, Farxiga Marketing, PCP and Endocrinology, AstraZeneca
The Med Ad News 2022 Marketer on the Rise is Allison Garrity, Senior Director, Farxiga Marketing, PCP and Endocrinology, AstraZeneca. According to Triple Threat Communications, which nominated Garrity for the award, "When Allison joined the Farxiga team, the established AstraZeneca brand already had a strong legacy in type 2 diabetes (T2D), but momentum had stalled, teams needed to be rebuilt, and – the biggest challenge of all – Farxiga had to revolutionize care again, this time with indications in heart failure (HF) and chronic kidney disease (CKD). Developing and executing against an ambitious new brand strategy, rebuilding a brand team, and reinvigorating more than 2,000 sales representatives is challenging enough; however, due to the pandemic, all this had to be accomplished in a fully virtual/remote environment. Spoiler alert: the new-indications launch was a huge success, with Farxiga outperforming all target goals and achieving impressive milestones in 2021."
The Med Ad News “MedAdvocate” jury gathered on March 17 for a roundtable discussion of finalist campaigns previously determined via online voting, which included selections from hundreds of eligible voters across the industry's healthcare communication agencies and networks. In order to take a deeper dive into the finalist campaigns, a panel of experts dubbed “MedAdvocates” were each assigned specific campaigns and tasked to initiate meaningful dialog amongst the jurors. MedAdvocates were selected based on their creative expertise and widely recognized performance within the industry. Ultimately, the team scored each finalist campaign using a point system that, combined with the popular vote conducted online, arrived at the eventual winners who were crowned on April 21.
Med Ad News thanks Platinum sponsors Calcium, CDM, Centron, GSW, and TBWA\WorldHealth; and Gold sponsors: Biolumina, The Bloc, Concentric Health Experience, Fingerpaint, Intouch Group, and JUICE Pharma Worldwide.
2022 Manny Award Winners
Industry Person of the Year
Jay Carter, Executive VP, Director of Business Development, AbelsonTaylor
Agency of the Year – Category I
FCB Health New York, and IPG Health company
Agency of the Year – Category II
Concentric Health Experience
Agency of the Year – Category III
Brick City Greenhouse
Network of the Year
IPG Health
Agency on the Rise
PRECISIONeffect
Heart Award
Klick Health
Most Creative Agency
AREA 23, an IPG Health company
Most Admired Agency
AREA 23, an IPG Health company
Diversity, Equity & Inclusion Champion
1798, a Fingerpaint company
Marketer on the Rise
Allison Garrity, Senior Director, Farxiga Marketing, PCP and Endocrinology, AstraZeneca (nominated by Triple Threat Communications)
Vision Award
CMI Media Group and Compas
Best Agency Campaign
Klick Health: #SpreadJoy
Best Consumer Print Campaign
FCB Health New York, an IPG Health company: Cequa "Battle Back"
Best Consumer TV/Radio Campaign
McCann Health New Jersey, an IPG Health company: "House Rules"
Best Consumer Web Campaign
McCann Health New Jersey, an IPG Health company: "House Rules"
Best Digital Patient Campaign
AREA 23, an IPG Health company: "Social Bullets"
Best Digital Physician Campaign
GSW, Powered by Syneos Health: "The Story in their Bones"
Best Experiential Campaign
AREA 23, an IPG Health company: "Social Bullets"
Best Launch Campaign
Concentric Health Experience: Wegovy
Best Managed Markets Campaign
AREA 23, an IPG Health company: "Best Practices"
Best Medical Device Campaign
AREA 23, an IPG Health company: "Sick Beats"
Best Nonbranded Campaign
FCB Health Europe, an IPG Health company: "Is Your Pain Relief Triggering Your Migraine?
Best Patient Engagement Campaign
AREA 23, an IPG Health company: "Sick Beats"
Best Philanthropic Patient Campaign
AREA 23, an IPG Health company: "Social Bullets"
Best Professional Print Campaign
CDM New York: "Easy to Find"
Best Professional Web Campaign
AbelsonTaylor: "C. diff, The Return"
Best Rare Disease Campaign
Intouch Group, an EVERSANA company: "Kindness Over MD"
Best Social Media Campaign
FCB Health New York, an IPG Health company: "Ms. Information"
About the Manny Awards For 33 years, the Med Ad NewsManny Awards have paid tribute to the creative work of agencies serving the healthcare market, their people, and their contributions to the industry. Each year at this gala awards ceremony, Med Ad News and agency professionals come together to celebrate creative excellence in pharmaceutical and medical device advertising and to acknowledge those making significant contributions to healthcare communications. On this special evening, hundreds of industry peers join Med Ad News in honoring winners in a range of award categories.
About Med Ad News The pharmaceutical industry’s publication of record since 1982, Med Ad News provides broad coverage and incisive analysis of the issues, events, trends, and strategies shaping pharmaceutical business, marketing, and sales. More than 30,000 readers – comprising corporate executives, marketing, sales, and product managers – receive Med Ad News, which is a publication of Outcomes LLC. For more info, visit http://www.medadnews.com.
About Outcomes LLC A marketing and media company built to quench the evolving consumption habits of B to B audiences, Outcomes supports the healthcare communications industry via industry leading brands Med Ad News, PharmaLive, leading events including the Manny Awards and content marketing services. For more info, visit www.outcomes-marketing.com.
Leading pharmaceutical business and marketing publication Med Ad News announces the nominees for the 33rd Annual Manny Awards, recognizing the best in healthcare communications and advertising. The 2022 Manny Awards event will be held on Thursday, April 21, in person at The Lighthouse, Pier 61, Chelsea Piers, in New York City.
AbelsonTaylorEVP, Director of Business Development Jay Carter is being recognized as the 2022 Industry Person of the Year. Carter has been a visionary leader in the pharmaceutical advertising industry for almost 38 years, most notably as the growth catalyst for AbelsonTaylor’s evolution from a 28-person shop in 1988 to one of the largest and most creative independent healthcare agencies in the world today, with 276 people.
Carter has also devoted his considerable talents to benefiting the pharma marketing industry at large, through leadership roles in various professional organizations, thought-leadership contributions to professional publications, and a commitment to mentoring new generations of industry leaders.
Carter has had a spectacular record of achievement at AbelsonTaylor for more than three decades. He has worked on some of the most successful and iconic campaigns in medical advertising history, including the Hytrin “Balloon” campaign and Prevacid “Tummy” launch. Carter has held several leadership positions within the agency, including the current role of EVP, chief strategy officer. He is also an agency shareholder, executive committee member, and part of the senior leadership team that advises the agency on key business and policy issues.
Jay Carter
Carter has long been active in professional organizations created to elevate and enhance the medical marketing industry. As a board member and past chair of the Medical Advertising Hall of Fame, he has helped preserve the history of medical advertising, honor individuals and campaigns that pioneered the industry, and recognize new medical advertising talent. As a board member and current chair of the Coalition for Healthcare Communication, Carter actively supports the group’s initiatives to protect and promote the free flow of accurate health information when educating healthcare providers and patients about pharma products.
Carter resides in his hometown of Berrien Springs, Michigan, with his wife of 19 years, Rhonda, and their three dogs. They have six children and 8 grandchildren.
Voted by Med Ad Newsstaff and industry peers, these are the 2022 Manny Awards nominees:
Agency of the Year Category I
FCB Health New York, an IPG Health company
Fingerpaint Marketing
Klick Health
Agency of the Year Category II
Calcium
Concentric Health Experience
McCann Health Managed Markets, an IPG Health company
Agency of the Year Category III
Brick City Greenhouse
CrowdPharm
Moon Rabbit
Agency on the Rise
Biolumina Group
Neon, an IPG Health company
PRECISIONeffect
Best Agency Campaign
FCBCURE, an IPG Health company
Klick Health
Moon Rabbit
Best Consumer Print Campaign
FCB Health New York, an IPG Health company: Battle Back
Intouch Group, an EVERSANA company: Erase the Line
Intouch Group, an EVERSANA company: Ticking Lyme Bomb
Best Consumer TV/Radio Campaign
AREA 23, an IPG Health company: Lil Sugar
FCB Health New York, an IPG Health company: Poop Should Never Feel Painful
McCann Health New Jersey, an IPG Health company: House Rules
Best Consumer Web Campaign
AREA 23, an IPG Health company: Lil Sugar
CDM New York: The Art of Hugging
McCann Health New Jersey, an IPG Health company: House Rules
Best Digital Patient Campaign
AREA 23, an IPG Health company: Sick Beats
AREA 23, an IPG Health company: Social Bullets
Fingerpaint Marketing: Treat What Happened Yesterday, Today
Best Digital Physician Campaign
CDM New York: Hidden Culprit
FCB Health New York, an IPG Health company: Disappearing Doctors
GSW: Xgeva
Best Experiential Campaign
AREA 23, an IPG Health company: Social Bullets
Intouch Group, an EVERSANA company: Kindness Over MD
Klick Health: Rise Above COVID
Best Launch Campaign
Concentric Health Experience: Wegovy
McCann Health New Jersey, an IPG Health company: Livmarli
RevHealth: Besremi
Best Managed Markets Campaign
AREA 23, an IPG Health company: Best Practices
The Bloc: Every Step of the Way
McCann Health Managed Markets, an IPG Health company: Stopping the Uncontrollable, Relentless Itch for Children with ALGS
PRECISIONValue: Overcoming Hurdles
Best Medical Device Campaign
AREA 23, an IPG Health company: Sick Beats
CDM New York: Easy to Find
McCann Health New York, an IPG Health company: The CO2 Inhaler
Best Nonbranded Campaign
FCB Health Europe, an IPG Health company: Is Your Pain Relief Triggering Your Migraine?
JUICE Pharma Worldwide: Reroute Migraine Relief
McCann Health New Jersey, an IPG Health company: The Unbearable Itch
Best Patient Engagement Campaign
AREA 23, an IPG Health company: Sick Beats
Intouch Group, an EVERSANA company: Erase the Line
Klick Health: The Curious Eye
Best Philanthropic Campaign
AREA 23, an IPG Health company: Lil Sugar
AREA 23, an IPG Health company: Social Bullets
Intouch Group, an EVERSANA company: Erase the Line
Best Professional Print Campaign
AREA 23, an IPG Health company: Tired Greatness
CDM New York: Easy to Find
GSW: Xgeva
Best Professional Web Campaign
AbelsonTaylor: Endless Sequels: RecurrentC. diff
CDM New York: Every Color is Primary
McCann Health New Jersey, an IPG Health company: The Unbearable Itch
Best Rare Disease Campaign
CDM New York: Hidden Culprit
Intouch Group, an EVERSANA company: Kindness Over MD
McCann Health New Jersey, an IPG Health company: Teddy Bears Alagille Syndrome
Best Social Media Campaign
CDM New York: The Art of Hugging
FCB Health New York, an IPG Health company: Ms. Information
FCB Health New York, an IPG Health company: Poop Should Never Feel Painful
DE&I Champion
1798, a Fingerpaint company
CDM New York
CMI Media Group and Compas
Heart Award
The Bloc
Intouch Group, an EVERSANA company
Klick Health
Industry Person of the Year
Jay Carter, EVP, Director of Business Development, AbelsonTaylor
Marketer on the Rise
Allison Garrity, Senior Director, Farxiga Marketing, PCP and Endocrinology, AstraZeneca (nominated by Triple Threat Communications)
About the Manny Awards For 33 years, theMed Ad NewsManny Awards have paid tribute to the creative work of agencies serving the healthcare market, their people, and their contributions to the industry. Each year at this gala awards ceremony, Med Ad News and agency professionals come together to celebrate creative excellence in pharmaceutical and medical device advertising and to acknowledge those making significant contributions to healthcare communications. On this special evening, hundreds of industry peers join Med Ad News in honoring winners in a range of award categories.
About Med Ad News The pharmaceutical industry’s publication of record since 1982, Med Ad News provides broad coverage and incisive analysis of the issues, events, trends, and strategies shaping pharmaceutical business, marketing, and sales. More than 30,000 readers — comprising corporate executives, marketing, sales, and product managers — receive Med Ad News, which is a publication of Outcomes LLC. For more info, visit http://www.medadnews.com.
About Outcomes LLC A marketing and media company built to quench the evolving consumption habits of B to B audiences, Outcomes supports the healthcare communications industry via industry leading brands Med Ad News, PharmaLive, leading events including the Manny Awards and content marketing services. For more info, visit www.outcomes-marketing.com.
Press inquiries, contact: Andrew Humphreys Director of Content Med Ad News Tel: 267-685-9573 andrew.humphreys@medadnews.com
Med Ad News Honors Healthcare Communications Excellence At The 32nd Annual Manny Awards, Recognizes Industry Person Of The Year Lori Grant
LIVINGSTON, N.J., April 23, 2021 – Med Ad News – the leading pharmaceutical business and marketing publication – reveals the winners of the 2021 Manny Awards, celebrating the best in the healthcare communications industry. The 32nd anniversary of the black-tie gala event was held virtually last night with more than 1,000 viewers. Manny Award were presented throughout the evening to healthcare agencies and networks achieving excellence across 29 categories.View the 2021 Virtual Manny Awards On Demand
Leading pharmaceutical business and marketing publicationMed Ad Newsannounces the nominees for the32nd Annual Manny Awards, recognizing the best in healthcare advertising and communications. The 2021 Manny Awards ceremonywill be held virtuallyon Thursday, April 22.
Lori Grant
Klick HealthCEO Lori Grantis being honored as the 2021 Industry Person of the Year. A highly regarded thought leader and proactive problem solver, Grant has been instrumental in building Klick’s thriving client roster, client services teams, and in the company’s overall growth and success.
Dedicated to healthcare marketing, Grant has more than 30 years of strategic leadership and expertise on both the client and agency side. Grant was named CEO at Klick’s internal Town Hall in December 2019 after serving as President for six years. Before her position as President, she spent seven years as Senior Vice President of Brand Development and Digital Strategy at Klick.
Grant has been recognized as one of the WXN Top 100 Most Powerful Women in Canada, PharmaVOICE 100 Most Inspiring People in Health, and in MM&M magazine’s “Hall of Femme.” She has also been named a PM360 ELITE Mentor.
“She has steered our valiant ship through what has been the most turbulent storm in our lifetimes, all the while leading our business through ongoing significant growth, demonstrating what a people-first culture is really all about, and further illustrating just how different Klick is,” says Rich Levy, CCO, Klick Health. “I don’t know another CEO who single-handedly writes and sends personalized congratulatory notes to every single one of her 1,300+ employees on their hiring anniversary – even in the best of times when the world is normal and we’re not fighting a deadly virus. But that’s Lori. And just one of the many reasons she should be recognized asMed Ad News’ Industry Person of the Year.”
Maria Sanchez
Nominated byMcCann Health New York, theMed Ad News2021 Marketer on the Rise is Maria Sanchez, Associate Director, Consumer Marketing,Novartis. “Maria Sanchez puts her whole heart into everything she does. So, it’s no surprise her heart failure brand,Entresto, is continuing to have high record growth, even in year 6 of its life cycle,” according to McCann Health New York.
Year after year, Sanchez finds new ways to challenge the boundaries of pharma marketing. In 2018, she played a key role in persuading management to run :30-second TV spots for a boxed warning drug – a first for Novartis – that instantly doubled the impact of her media budget.
Under the leadership of Sanchez, Entresto was named one of the top five most visible advertisers on Facebook. In 2020, Sanchez launched the “Did You Know” campaign – a series of OLVs and banners that encourage patients to learn the facts about heart failure. Together with other tactics, the effort has generated more than 177,000 new leads, just in time for Entresto’s 2021 label expansion.
Sanchez has also been a pioneer in using social media tools typically reserved for non-pharma brands. She was the first in pharma to use unbranded to branded retargeting ads to increase consideration, automated responses via Social Messenger to encourage and build trust in the CRM program, and programmatic targeted online video overlays.
When COVID hit, Sanchez made sure that Entresto was one of the very first brands to express appreciation for the tireless efforts of healthcare workers, adding a message of gratitude in the brand’s TV advertising. She also took the lead in finding new ways to support patients during the pandemic, including the promotion of 90-day prescriptions and telehealth opportunities.
Voted byMed Ad Newsstaff and industry peers, these are the 2021 Manny Awards nominees:
Agency of the Year – Category I
AREA 23
Fingerpaint
TBWA\WorldHealth
Agency of the Year – Category II
Calcium
closerlook
JUICE Pharma Worldwide
Agency of the Year – Category III
Brick City Greenhouse
Moon Rabbit
Splice Agency
Agency on the Rise
Create NYC
Peregrine Market Access
SFC Group
Best Consumer Campaign – Print
AbelsonTaylor: Latuda
GSW: [Re]remission Plan
TBWA\WorldHealth: Ajovy “Balance”
Best Consumer Campaign – TV/Radio
AREA 23: Storied Eyes
FCB Health New York: “Battle Back” for Cequa
McCann Health New York: Fasenra Quiet
Best Consumer Campaign – Web
AREA 23: Max & Maxine
CDMP: Fight For Zero Seizures
GSW: Hectare’s
Best Experiential Campaign
AREA 23: Fighting for Words
FCB Health New York: A Virtual Mind
Proximyl: Neuropathy Reality Experience
Best Interactive Patient Campaign
AREA 23: Fighting for Words
FCB Health New York: iHeart MS Vibes
Klick Health: Unfollow HPV
Best Interactive Physician Campaign
FCB Health New York: Healing the Healers
Intouch Group: Ben’s Room
y’all: Jelmyto
Best Launch Campaign
Brick City Greenhouse: Trodelvy
CDMP: Reblozyl
closerlook and CultHealth: Rybelsus (separate campaigns)
Best Managed Markets Campaign
1798: MorphoSys
McCann Health Managed Markets: Everyday Hero
Navisync: Eylea
Best Medical Device Campaign
AbelsonTaylor: Endosee Advance
FCBCURE: “No Slogans”
Fingerpaint: “Say Goodbye”
Best Nonbranded Campaign
AREA 23: An Animated Anthology
Harrison and Star: She Tree
Heartbeat: So Done Club
Best Patient Engagement Campaign
AREA 23: Cards To Heroes
AREA 23: Fighting for Words
FCB Health New York: iHeart MS Vibes
Best Philanthropic Campaign
FCB Health New York: The Trial for Clinical Equality
Harrison and Star: Cancer Took My Savings
McCann Health New York: The Unfinished Votes
Best Professional Campaign – Print
AREA 23: Little Ones
Fingerpaint: “Say Goodbye”
Harrison and Star: Heart Bomb
Best Professional Campaign – Web
AREA 23: An Animated Anthology
DDB Health: Alprolix “See the Future”
Fingerpaint: “Say Goodbye”
Best Rare Disease Campaign
AREA 23: An Animated Anthology
McCann Health New Jersey: Beyond the Smoke
MicroMass: Being Super Shouldn’t be Rare
Best Self Promotion Campaign
AREA 23: The Stranger The Stronger
CDM New York
Klick Health
Best Social Media Campaign
FCB Health New York: The Trial for Clinical Equality
Heartbeat: So Done Club
TBWA\WorldHealth: Black Health Now
DE&I Champion
CMI Media Group and Compas
Klick Health
TBWA\WorldHealth
Heart Award
FCB Health Network
Klick Health
McCann Global Health
Industry Person of the Year
Lori Grant, CEO, Klick
Marketer on the Rise
Maria Sanchez, Associate Director, Consumer Marketing, Novartis (Entresto) (nominated by McCann Health New York)
Most Admired Agency
AREA 23
Klick
McCann Health
Most Creative Agency
AREA 23
FCB Health New York
Harrison and Star
Network of the Year
FCB Health Network
Fishawack
McCann Health
Vision Award
Klick Ventures
PRECISIONvalue
TBWA\WorldHealth
Med Ad News thanks Platinum Sponsors Calcium, Fingerpaint, Intouch Group, andTBWA\WorldHealth; and Sponsors Biolumina Group, The Bloc,Concentric Health Experience,GSW,JUICE Pharma Worldwide,LevLane, andMcCann Health New York.
The32nd Annual Manny Awards, to be heldvirtually on April 22, 2021, features nearly 30 award categories. Sixteen creative award categories were voted on by leading creative talent throughout the healthcare communications industry via an online forum, with three finalists selected in each category. To help determine the winners, a second level of voting conducted by a carefully vetted jury of industry experts is being conducted by a select judging panel. The “MedAdvocate” jury, which is gathering virtually on March 18, consists of unbiased representatives who analyze the outstanding components of each finalist creative award campaign as part of an inspiring dialogue.
LIVINGSTON, N.J., June 19, 2020 – Med Ad News – the leading pharmaceutical business and marketing publication – unveils the winners of the 2020 Manny Awards, celebrating the best in the healthcare communications industry. The 31st anniversary of the black-tie gala event was held virtually last night with more than 1,000 viewers. Manny Award statues were presented throughout the evening to healthcare agencies and networks achieving excellence across 29 categories.View the 2020 Virtual Manny Awards OnDemand
TheMed Ad News 2020 Industry Person of the Year award was presented to John Cahill, Global CEO, McCann Health. Read More...
For many of us, we’re entering week 8 of Work From Home during the Covid-19 crisis. It’s been inspiring to see all those in the healthcare communications universe innovate and remain motivated to continue our critical work during these challenging times. It’s fair to say that now, more than ever, the role of effectively communicating the research, development, administration and efficacy of drug therapies is paramount to successfully navigating the world through this pandemic and beyond.
Working remotely offers some new challenges in addition to some welcomed opportunities. We find ourselves sharing workspace with some unexpected colleagues! Children, spouses, parents and even grandparents have become a fixture in our 9 to 5. Conducting business in a virtual world, alongside our new colleagues has become the norm for many of us in the industry, and we at Med Ad News say “Celebrate it!”
We invite all families to join us virtually, for our June 18thMed Ad News Manny Awards #FamilyStyle! This year’s Manny Awards program will be designed to entertain, engage and educate our growing healthcare communications family. Set your calendars and make a night of it for the entire family to get dressed up for a virtual Black Tie event!
We’ll have giveaways and surprises throughout the evening in a never-before event designed to embrace an expanding audience of industry, family and beyond.
For more than three decades, the Manny Awards have honored the creative work of agencies serving the healthcare market, their people, and their contributions to the industry.
McCann Health Global CEO John Cahill is being recognized as the 2020 Industry Person of the Year. Under John’s leadership, McCann Health has become the world’s largest professional and consumer health communications network.
Other accolades that will be acknowledged throughout the evening: Agency of the Year across three categories, Network of the Year, Agency on the Rise, Marketer on the Rise, Heart Award, Vision Award, Diversity & Inclusion Champion, Most Admired Agency, Best Launch Campaign, and 17 creative excellence awards.
To our Clients, Partners, Readership and greater community,
The challenges presented by the spread of the Covid-19 virus and our shared responsibility of mitigating that to the best of our ability continues to, understandably so, impact our daily routines at levels few of us have experienced before. Needless to say, it is also impacting some of our celebrated traditions in the Healthcare Communications Industry.
As part of our efforts, the Med Ad News team recently reformatted our MedAdvocate Jury Dinner to be held Virtually. At this time, it is evident that we will have to make adjustments to our April 16th Med Ad News Manny Awards Gala as well. While this is a tough decision on many levels, it is also one we are very comfortable with when viewed through the lens of our industry’s mission in health and wellness.
After careful consideration, Med Ad News would like to announce our rescheduled event for June 18th, 2020, at Pier Sixty, New York, NY. At the same time, we will be working on complementary opportunities for viewing and participating in the 2020 Manny Awards, and beyond, in order to adequately prepare for potential disruptions going forward while increasing accessibility to the event. Necessity is indeed the mother of invention, and there is excitement over some of the opportunities surfacing as a result.
We’ll be in touch with updated opportunities shortly. Thank you to all our sponsors, partners and audience for your patience as we all do our part to weather this storm.
LIVINGSTON, NJ – (March 20, 2018) –Med Ad News,the leading pharmaceutical business and marketing publication, announces the nominees for the29th Annual Manny Awards, celebrating the best in pharmaceutical and healthcare advertising, and announces Sharon Callahan as the Industry Person of the Year. The Manny Awards annual gala event celebrates creative excellence in healthcare advertising and communications. More than 600 industry peers are expected to joinMed Ad Newsin honoring winners across 20 total award categories, including the year’s Most Creative Agency, Most Admired Agency, Best Launch Campaign, Agency of the Year I, II and III, and more. The Manny Awards ceremony will be held on Thursday, April 19, 2018, at Pier Sixty at Chelsea Piers in New York City.
TheMed Ad News“MedAdvocate” jury met on March 15 for a roundtable discussion of finalist campaigns previously determined via online voting, and included selections from more than 100 eligible voters across healthcare communication agencies. In order to take a deeper dive into the finalist campaigns, a panel of experts dubbed “MedAdvocates” were each assigned specific campaigns and tasked to initiate meaningful dialog amongst the jurors. MedAdvocates were selected based on their creative expertise and widely recognized performance within the industry. Ultimately, the team scored each finalist campaign using a point system that, combined with the popular vote conducted online, arrived at the eventual winners to be crowned on April 19, 2018.
Med Ad Newsis excited to recognize as its 2018 Industry Person of the Year, Sharon Callahan, CEO of TBWA\WorldHealth. The global agency network was formed in April 2016 when Omnicom Health Group announced the combination of two of its healthcare agency icons, LLNS and Corbett, under the TBWA\WorldHealth brand. Callahan also serves as Chief Client Officer of Omnicom Health Group, helping clients access Omnicom’s deep healthcare talent and developing engaging innovative approaches for teamwork to maximize results for global brands.
Callahan’s 30-plus years of healthcare marketing is a synthesis of strategic skills developed in consumer and professional advertising, medical education, clinical programs, publishing, and digital. Consistently helping clients to leverage their value through the seamless integration of multiple communication channels, her boundless energy is credited with promoting excellent communications and maximized sales.
Innovative and entrepreneurial, Callahan built her career at Omnicom as Executive Vice President and Director of DAS Healthcare and CEO of LLNS (now TBWA\WorldHealth New York). Before her 10 years at Omnicom, Callahan was Chief Digital Strategist at Grey Healthcare Group and President of the interactive agency Summit Grey, born out of The Summit Group, a company she co-founded. Previously, she honed her talents at Medsite.com and SCP Communications.
In both 1997 and 2005, Callahan served as president of the Healthcare Businesswomen’s Association (HBA), the industry’s largest professional organization. Callahan sits on the board of the HBA Metro Chapter, the Medical Advertising Hall of Fame, the Arthritis Foundation, Women Against Alzheimer’s, and Chairs the Executive Committee for the Coalition for Healthcare Communications. In June 2014, the Women’s Venture Fund recognized Callahan with its “Highest Leaf Award” for her strong business leadership and substantial contributions to the advertising and healthcare industries.
“Sharon is a true disruptor – she has clarity of vision for what healthcare marketing should be, and she pushes the boundaries of creativity and innovation to get there,” said Troy Ruhanen, President and CEO, TBWA\Worldwide. “Her collaborative leadership style, business acumen and passion for this important sector of our business have led TBWA\WorldHealth to thrive. I can think of no one more deserving of this esteemed honor.”
“I have had the pleasure of working alongside Sharon for many years,” said Ed Wise, CEO Omnicom Health Group. “Her ability to help clients solve their most complex marketing challenges is unparalleled, and her commitment to overturning the conventions in the healthcare category is not only inspiring, it is changing the game. She is a compassionate leader and a valued partner, and all of us at Omnicom extend our warmest congratulations to Sharon on this great honor.”
Voted by industry peers and the expert panel of MedAdvocates, along with the editors ofMed Ad News, the 2018 Manny Awards nominees include:
Agency of the Year – Category I
Area 23
McCann Torre Lazur
TBWA\WorldHealth
Agency of the Year – Category II
Concentric Health Experience
McCann Echo
Neon
Agency of the Year – Category III
Calcium
Dudnyk
Sentrix Health Communications
Heart Award
Fingerpaint
Greater Than One
MicroMass Communications
Vision Award
Entrée Health
Precision Value & Health
W2O Group
Most Admired Agency
Area 23
CDM
FCB Health
Best Launch Campaign
FCB Health – Eucrisa
Harrison and Star – Truvada
Juice Pharma Worldwide – Ingrezza
Most Creative Agency
Area 23
GSW
McCann Healthcare (McCann Health New York)
Best Consumer Campaign
Area 23 – Cyramza
Concentric Health Experience – Silence Sucks
HealthWork – Pfizer Dreams
Best Interactive Patient Campaign
Area 23 – Cool Sculpting
Concentric Health Experience – Silence Sucks
McCann Healthcare (McCann Health New York) – Laugh It Up
Best Interactive Physician Campaign
Area 23 – Anti-Trafficking Exam
Intouch Solutions – Her Endometriosis Reality
McCann Healthcare (McCann Health New York) – 11 Seconds
Best Managed Markets Campaign
The Access Group – Spinraza
The Bloc – Fasenra
McCann Managed Markets – NDVLC
Mosaic – Vivitrol
Best Medical Device Campaign
Area 23 – Cool Sculpting
GSW – Cayston
GSW – Suavita
Best Nonbranded Campaign
Area 23 – Reframe Migraine
CDM New York – Rethink Osteoporosis
GSW – MiracleFeet
Best Philanthropic Campaign
Area 23 – Mollie’s Fund
GSW – This Little Piggy
McCann Echo – #saveNJlives
Best Point-of-Care Campaign
AbelsonTaylor – Pertzye
Area 23 – Lartruvo
Neon – Krystexxa
Sentrix – Listerine
Best Professional Campaign
Concentric Health Experience – Stendra
FCB Health – Stiolto
McCann Echo – Epiduo Forte Gel
Best Self-Promotional Campaign
Area 23 – Agency Love Quiz
McCann Torre Lazur – Kill the Cliché
Neon – Killer Ideas
Med Ad Newscongratulates Industry Person of the Year Sharon Callahan and all award nominees.
The 2018 Manny Awards celebration on Thursday, April 19, 2018, at Pier Sixty at Chelsea Piers in New York City will begin with a cocktail hour at 6:30 p.m., followed by a sit-down dinner at 7:30 p.m., and will conclude with a post-awards cocktail hour. The awards ceremony will commence at 8:30 p.m. The event is black tie.
2018 event sponsors include: Platinum sponsors Calcium and McCann Health; Gold sponsors Concentric Health Experience, Dudnyk, Fingerpaint, JUICE Pharma Worldwide, and TBWA\WorldHealth.
For sponsorship opportunities or Press inquiries, contact: Daniel Becker at (973) 507-6701 orDaniel.Becker@medadnews.com
About the Manny Awards For more than 25 years, theMed Ad NewsManny Awardshave paid tribute to the creative work of agencies serving the healthcare market, their people, and their contributions to the industry. Each year at this gala awards ceremony,Med Ad Newsand agency professionals come together to celebrate creative excellence in pharmaceutical and medical device advertising and to acknowledge those making significant contributions to healthcare communications. On this special evening, more than 600 industry peers are anticipated to joinMed Ad Newsin honoring winners in a range of award categories.
AboutMed Ad News The pharmaceutical industry’s publication of record since 1982,Med Ad Newsprovides broad coverage and incisive analysis of the issues, events, trends, and strategies shaping pharmaceutical business, marketing, and sales. More than 30,000 readers — comprising corporate executives, marketing, sales, and product managers — receiveMed Ad News.Med Ad Newsis a publication of Outcomes LLC. For more info, visithttp://www.medadnews.com
About Outcomes LLC A marketing and media company built to quench the evolving consumption habits of B to B audiences, Outcomes supports the healthcare communications industry via industry leading brandsMed Ad News, PharmaLive, leading events including the Manny Awards and content marketing services. For more info, visitwww.outcomes-marketing.com.
LIVINGSTON, N.J., April 23, 2021 – Med Ad News – the leading pharmaceutical business and marketing publication – reveals the winners of the 2021 Manny Awards, celebrating the best in the healthcare communications industry. The 32nd anniversary of the black-tie gala event was held virtually last night with more than 1,000 viewers. Manny Award were presented throughout the evening to healthcare agencies and networks achieving excellence across 29 categories.
