Most Creative Agency
Due by February 17th
Agencies may submit up to five sample pieces of creative that showcase the range of creativity at the agency and best embody the agency's work. These pieces cannot include self-branded items such as holiday cards, trade magazine ads, videos, or other digital pieces, in order to keep the agency anonymous in the voting.
These five pieces of creative can also be represented as submissions for other individual creative Manny Award categories (Best Professional Campaign, Best Consumer Campaign, Best Philanthropic Campaign, etc.). Please do not submit agency-branded materials for this category because the creative Website voting will be blinded to help ensure that the best work is nominated rather than the agency name behind the creative. If an advertisement/promotional campaign is submitted for an individual creative Manny Award category as well as for the overall Most Creative Agency Manny Award, please be sure to specify those details.
• In a separate Word document, please indicate which visuals you would prefer to accompany your magazine profile in the Med Ad News April edition (magazine visuals can be those that were submitted for the Manny Awards, or you may include separate materials to be showcased in the printed agency profile)
• As a form of acknowledgement for your creative materials, please feel free to submit the names of the individuals who worked on each campaign.
• Mark each sample with the name of your agency, provide a brief description of the sample: the type of promotional piece (print advertisement for healthcare audience, print advertisement for consumer audience, television commercial, radio commercial, visual aid, detail piece, etc.) and the objective of the promotional piece. If a description/objective is not provided, Med Ad News editors may generate the necessary copy to accompany the visual in the April print publication. Please feel free to number the creative samples by order of publication preference since editorial space is limited.
• Please indicate from your submitted group of creative samples which advertisements should be included in our online voting and for which categories.